There are different types of funnels although some of us probably know or use one or two. Let me share four funnels with you and I use all of them (and more) in my private retail stores and some in wholesale store.
Here they are:
1. Product Funnel: Create ads that will direct people to your product page. Once they are buying (still on the shopping cart) or after they proceed to the checkout page, you can show them something else such as a complementary product at a discounted price. There are plugins or apps you can use to do this on your ecommerce site. It works best after they have purchased an item from your site then you show them another complementary item on the checkout page. You can keep showing them items after items (one-time offers) as they are buying or checking out until they decide not to purchase again, but hey, don't over do it.
2. Organic Content Funnel: Create valuable content and reviews of products that people may be interested in and promote them organically on your blog and social media channels. It may not attract immediate buyers but then you can target people that engage with your content and once you have a huge list of people who are interested and engaging with your content, you can retarget them via Facebook, Instagram, Google or YouTube ads and get them back to your site to make purchases. It's cheaper to target people who have already engaged with your content than to target a cold audience. Once they make their first purchase on your site, you bump them with other complementary products.
3. Ads Content Funnel: Create valuable content and promote them via paid ads. Create paid ads that will retarget those that engage with your content. Create paid ads that will retarget those that went to your site but didn't purchase anything or abandoned their checkouts. Create paid ads that will retarget those that made purchases, retarget them with complementary products.
4. Email Funnel: Run paid and organic ads that will make people to opt into your email list. Follow them up with a series of automated emails that will take them back to your online store or WhatsApp to place orders. Also create a series of automated emails that will retarget those that abandoned their carts. (I also retarget people that abandon cart via automated text messages.) For those that have made purchases, create a post-purchase email campaign that will send them to go back to your site to purchase more complementary products.
If you to create ecommerce sites that will generate huge and consistent sales in 2020 and beyond, learn how to use and combine all these four funnels in your ecommerce sites.